Sugaa

Brand design, Mobile Design

Brand design, Mobile Design

Brand design, Mobile Design

Client

Sugaa

Services

Brand design, Mobile Design

Timeline

3 weeks

Year

2024

Sugaa — A Personal Diary for Wellness
Sugaa is a personal diary application designed to support mental and emotional well-being with three core features: Daily Journals, a Sleep Tracker, and Audio Affirmations from Celebrities. It’s an innovative tool to help users document their days, improve sleep habits, and stay motivated with inspiring words from their favorite public figures.

1. Discover – Identifying User Needs

The first step was understanding the target audience and their pain points:

Client Goals: Develop a user-friendly app that fosters emotional health and self-awareness.
User Research: Surveys and interviews revealed users wanted a simple journaling tool, a way to track sleep patterns, and personalized motivation that feels relatable.
Key Insight: Users sought an app that combined functionality with a touch of personalization.

2. Ideate – Shaping the Concept

With the insights gathered, we began brainstorming:

Wireframing: Designed layouts for a seamless journaling experience, easy-to-read sleep insights, and a selection screen for celebrity affirmations.
Collaborative Feedback: Users responded positively to the sleep tracker and loved the idea of choosing celebrity voices for affirmations.

Decision: We focused on creating a balanced interface with calming visuals and an intuitive flow between journaling, sleep data, and audio features.

3. Design – Transforming Ideas Into Reality

The design process prioritized clarity, usability, and an appealing aesthetic:

Design Tools: Utilized Figma to create a polished, minimalistic design with soft colors to promote relaxation.
Affirmation Feature: Developed an intuitive dropdown menu for users to select affirmations from celebrities like Don Jazzy or Kylian Mbappé.
Prototype: Created an interactive prototype to test how users would move between journaling, tracking sleep, and listening to affirmations.

4. Test & Refine – Perfecting the Experience

To ensure the app met user expectations, we conducted thorough testing:

Usability Testing: Users tested each feature, providing feedback on functionality and ease of use.
Findings: Adjustments were made to the sleep tracker visuals and affirmation playback to enhance the user experience.
Final Refinements: Improved navigation, clarified button labels, and optimized the audio feature for smooth performance.

5. Deliver – A Complete Wellness Solution

After finalizing the design, we prepared for deployment:

Handoff: Delivered all design files, assets, and documentation to the development team.
Collaboration: Worked closely with developers to ensure smooth implementation of all features.

Conclusion:
Sugaa is a versatile personal diary application that combines journaling, sleep tracking, and motivational affirmations to help users cultivate better habits and improve their overall well-being.

If you’re interested in creating innovative tools like Sugaa, let’s collaborate to bring your ideas to life!

Available for new projects

Let’s Build Something Amazing Together.

Have a question or an exciting project in mind? I’d love to hear from you. Let’s create user experiences that make a difference.

Available for new projects

Let’s Build Something Amazing Together.

Have a question or an exciting project in mind? I’d love to hear from you. Let’s create user experiences that make a difference.

Available for new projects

Let’s Build Something Amazing Together.

Have a question or an exciting project in mind? I’d love to hear from you. Let’s create user experiences that make a difference.